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Mr. Gumpert is an affiliate editor of HBR, where he focuses on small enterprise and advertising. He has written a number of HBR articles, the newest of which was The Coronary heart of Entrepreneurship,” coauthored by Howard. H. Stevenson (March-April 1985). This article is tailor-made from Business Plans That Win $$$: Classes from the MIT Enterprise Discussion board, by Messrs. Wealthy and Gumpert (Harper & Row, 1985). The authors are also founders of Enterprise Helpful useful resource Associates of Grantham, New Hampshire, which offers planning and strategic corporations to rising enterprises.
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